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Our Leadership Team

Yatin Shelar

Co-Founder & CEO

Yatin is an experienced CEO with a demonstrated history of working in the eCommerce multi-channel sales and online multi-seller marketplace startup that’s ideal for brand owners, manufacturers, importers, and especially local and retailers across the USA.

He has a strong international business development background and is skilled in start-ups, product development, manufacturing, sourcing, negotiation, logistics, coaching, sales, retail, and athletics. Over a 32-year period started and owned factories in North Carolina, Madagascar, Caribbean and setting up sourcing and logistics in China, India and Indonesia.

Matt Fifer

Co-Founder & SVP of Partnerships

Matt is a former Walmart executive who spent nearly 13 years in store and club operations, people development, marketing, and international mergers and acquisitions.

While at Walmart, he collaborated with major consumer brands to develop plans for launching hundreds of new products and services.

Matt left the company in 2005, and for the past 18 years, he has been a pioneer in the area of supplier education and development.

Today, he manages 101 Ventures, a Bentonville, Arkansas based venture studio that collaborates with innovators and entrepreneurs, helping them shape big ideas and bring them to market as new products, services, and startups.