Olga is a CPG domain expert who specializes in Shopper & Commerce marketing automation and post-promo analytics.
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Olga is a CPG marketing veteran who successfully converted her skills into technology entrepreneurship. Olga’s marketing career was in brand marketing, consumer promotions, shopper marketing, and category management and analytics at companies like P&G, Brown & Williamson, and Conagra Brands.
In 2014, she started Shopperations, an enterprise cloud software that automates her old CPG job by offering marketers a modern way to manage their budgets, marketing planning process, generate calendars and accurate reporting, and streamline post-program analysis. She and her team successfully deployed their software at multiple companies, both large like General Mills and startups like Vital Farms.
Olga typically takes calls with people interested in help with:
- Establishing a new commerce (shopper) marketing capability
- Streamlining your marketing process and operations
- Leading digital enterprise transformation
- Building transparency & trust with your matrix organization