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Matt Fifer

Matt collaborates with innovators and entrepreneurs, helping them shape big ideas and bring them to market as new products, services, and startups.

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  • September 2022
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Matt Fifer

Matt Fifer is a former Walmart executive who spent nearly 13 years in store and club operations, people development, marketing, and international mergers and acquisitions.

While at Walmart, he collaborated with major consumer brands to develop plans for launching hundreds of new products and services.

Matt left the company in 2005 to pursue what had been a lifelong dream of full time entrepreneurship.

Today Matt serves as the Founder & CEO of Bentonville, Arkansas based 101 Ventures, a venture studio that collaborates with innovators and entrepreneurs, helping them shape big ideas and bring them to market as new products, services, and startups.

For the past 18 years, Matt has been involved in launching, leading, and selling more than a dozen companies.

Matt typically takes calls with people interested in help with:

  • Ideation and collaboration
  • New product launches
  • Securing incremental display space
  • Doing business with consumer product companies