My 31 year career in consumer packaged goods has touched all retail classes: food, drug, mass, ecommerce, club, and specialty stores, US and international.
15 years of experience in leading cross-functional Walmart and Sam's Club Business Development teams has resulted in deep, broad account penetration and an in-depth understanding of how these retailers work.
This experience has been consistently applied to deliver outstanding business results.
Since founding CPM in 2008, CPM has worked closely with DreamWorks Animation, Paramount, Sony, and Fox studios to develop cost effective co-promotions behind theatrical and DVD releases.
CPM has developed broad CPG and retailer relationships, and has partnered with top companies such as The Coca-Cola Company, Bird's Eye, Cott Beverage, Del Monte Foods, Diamond Foods, Jarden Consumer Solutions, Kellogg's, Nestle, Purina, Reckit-Benckeiser, Schiff Nutrition, Tyson Foods, and Walmart. Specialties:
- Development of creative, cost-efficient, business driving sales and marketing plans.
- Knowledge of mass market retailing across all trade channels, especially Walmart/Sam's Clubs, domestic and international.
- Team building and leadership up, down and laterally with internal and external constituencies.
- Generalist’s perspective, manages sales, category management, marketing, logistics, and product development.
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