Store of the Commuity

Matt Fifer

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  • Regular price $250.00


You may know Matt from 8th & Walton, Supplier Community, Rapid Retailing, or Conversations On Retail... (4) Bentonville-based companies that he founded in 2006, 2016, 2018, and 2020 respectively in order to support CPG companies all over the world.

Ever since taking his first “real job” at 15 stocking shelves part-time in a small store in my little hometown, Matt's been hooked on retail.

Nearly 35 years later, after walking stores all over the globe and strategizing alongside leaders from some of the world’s most admired retailers and consumer product companies, he still looks for excuses to getting into a store wherever he is and walking the aisles… just for fun.

Matt has spent the past 20 years working with supplier teams of every size, stage, and category and showing them how to get, stay, and grow on the shelves of Walmart and of some of the country's other top retailers.



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